Marketing your Rental Property

by Cierylene Piernes

Posted on 2019-08-06 20:17:01

Nowadays, more and more people are looking online to find a property to rent.


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A recent Marketing study concludes that: 

  1. People looking for a rental property online have 25% higher income than those searching for rentals through the newspaper or by driving around looking for yard signs;
  2. More than 70% of searchers start their property searches online, and;
  3. That yard sign creates about 50% of phone calls but less than 10% of leases.

Marketing your properties is all about exposure, the more exposure you get, the more applications you will receive and more application you receive, the more strict you can be when screening applicants, and it will allow you to get a higher quality tenant.

Your main goal in marketing your property is finding a renter to rent your property the fastest possible, to a high-quality tenant. Saving you time and earning you more money.

A good way to have your ad is to place it in one space, blog, or online document on your website so you can redirect any inquiries to this online material. A good ad contains the following:

  • Good clear photos of all parts of the property.
  • Include a location or address of the property.
  • A number of bedrooms and bathrooms.
  • Floor and ground area.
  • Type of unit.
  • Amount of deposit.
  • Amount of rent.
  • If the pet is allowed or not.
  • Video tours.
  • Amenities of the property
  • Make a note of parking if it's available in your property.
  • If you will include a pet policy, indicate what type of pet and it's detailed.
  • Apartment's availability. Include the date and the duration such as a 12-month lease.

A lesson we can learn from this is that, when you have more details and clear videos in your site, the more time you will save, instead of answering 20 questions in a phone call, you will save time because they will only ask only a few relevant questions, not in your web ads. 

Another lesson we learn from here is that clear pictures, good videos, lots of relevant information on the property and an all-around video tours will save you more of your precious time.



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